Getting more out of Adsense as you establish yourself

So you want to increase your Adsense income? Log into your Adsense account, and look
at your last month's stats. There are three key areas that contribute to your earnings:
Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or
preferably, all of these three key areas will increase your Adsense earnings.

1 Impressions
Impressions are the number of times your webpages with Adsense ads have been
viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to
your webpages. Some of the best ways to increase targeted traffic to your webpages
include:
-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant reciprocal links
-write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories.
2 Clickthroughs
Clickthroughs are the percentage of viewers who click on your Adsense ads. You can
increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.
Although you can't dictate which Adsense ads show on your site, you can influence the
relevance of the ads by maintaining a tightly focused website. If every page on your site
focuses tightly on the site topic, it's more likely that the Adsense ads will too. For
example, if every page of your site is about fishing, and the word 'fishing' appears
several times on every page, its likely that your Adsense ads will relate to fishing.
The best way to tweak your ad format and placement is to invest in an Adsense Tracker,
and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

3 Effective CPM
Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense
advertisers, and building pages and whole websites on higher paying topics.
Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

Conclusion
I hope this ebook has given you some valuable insight into Google Adsense as a new and potentially very profitable source of revenue.
All you need is your own website and a little imagination and you can soon get started with your own moneymaking Adsense empire.

Read More.....

Don't Get Your SEO Optimized Page Banned!

There are a few myths out there that are circulating wildly about what can get your
optimized and not so optimized pages banned by Google and other search engines.
Here are a few things you won't get banned for:

Being in a link farm - Google won't penalize you for something someone else could
do to you. That means while you might get little to no "benefit" from being in a
link farm, you won't get banned by Google.

Low Quality links back to your site - A pr1 link is not a bad thing. While it doesn't
carry much PR weight, it's still a link back to your site and won't hurt you.
Guess what? You can still get banned from Google for doing what is commonly known as
BlackHat SEO techniques. These are what the bad guys do to get high rankings
temporarily......don't try it, you will get caught. It's also a way for some sneaky "SEO
EXPERTS" to rip you off, and ultimately get you banned from Google and other engines.

What Not to Do

Don't use huge blocks of text in your ALT TAGS. A short one line description as we
have covered elsewhere will do.

Don't abuse meta-tags, again short and to the point is much better for you in the
long run.

Don't "HIDE" text in the background. That means if your page background is
green, don't add a bunch of green text with your keywords.

Don't use doorway/gateway/bridge pages. That includes those software programs
that create "1000's" of supposedly targeted content at the click of a button.

Don't link to banned websites. You should check your linking partners every once
in a while to make sure none of them are banned for using unapproved SEO
techniques. If they are banned, you DO get penalized for linking to them. Note:
Banned sites are indicated by a completely grey bar in the Google PR box.

Read More.....

Increase Your Page Rank and Incoming Links Without Spending a Fortune

Page rank is the final factor in optimizing your site. You shouldn’t spend nights worrying about Page rank – but you should know how it is earned. Every time a site links back to your site you will find that your website value increases.
At this point you should have all of your keywords figured out, your page titles
optimized, meta-tags, and a clear plan on what you want the links on other webpages to say.
Many sites offer site-wide linking as a way to make revenue. Search sites in your niche until you find one that offers advertising. See if you can afford their rates, but then make sure it's worth it.

You might need to contact the webmaster to find out some important information.
Some things you should know:

Page Rank: You can look this up with the Google toolbar.

Number of pages your link will show up on if you purchase the ad.

Number of monthly page views.

Number of pages the site has indexed in Google.
You might think a high PR site would charge a fortune, but not always. Some good
shopping can net you a great deal. For example a high PR page with low traffic might
just be what you're looking for. Low cost, but a great SEO boost.

Read More.....