Getting more out of Adsense as you establish yourself

So you want to increase your Adsense income? Log into your Adsense account, and look
at your last month's stats. There are three key areas that contribute to your earnings:
Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or
preferably, all of these three key areas will increase your Adsense earnings.

1 Impressions
Impressions are the number of times your webpages with Adsense ads have been
viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to
your webpages. Some of the best ways to increase targeted traffic to your webpages
include:
-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant reciprocal links
-write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories.
2 Clickthroughs
Clickthroughs are the percentage of viewers who click on your Adsense ads. You can
increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.
Although you can't dictate which Adsense ads show on your site, you can influence the
relevance of the ads by maintaining a tightly focused website. If every page on your site
focuses tightly on the site topic, it's more likely that the Adsense ads will too. For
example, if every page of your site is about fishing, and the word 'fishing' appears
several times on every page, its likely that your Adsense ads will relate to fishing.
The best way to tweak your ad format and placement is to invest in an Adsense Tracker,
and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

3 Effective CPM
Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense
advertisers, and building pages and whole websites on higher paying topics.
Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

Conclusion
I hope this ebook has given you some valuable insight into Google Adsense as a new and potentially very profitable source of revenue.
All you need is your own website and a little imagination and you can soon get started with your own moneymaking Adsense empire.